57%
relative Search Lift in proactive Google searches for the brand
Boosting Search Intent by 57% for Auro Domus
About AuroDomus
Auro Domus is Croatia’s leading company in precious metals, offering a specialized portfolio that includes Investment Gold, Gold Buyback, and services.
Challenge
The Challenge
To scale beyond existing search demand and strengthen its market authority, the brand transitioned to a full-funnel strategy designed to engage potential clients during their initial inspiration and discovery phases.
The brand faced several challenges:
- Challenge of maintaining top-of-mind awareness across two distinct service pillars—Investment, Buyback—within a highly competitive market, which relies heavily on consumer education and brand authority.
- Over-reliance on existing search demand, missing potential investors in the early inspiration and discovery phases, was limiting growth potential.
- The need to measure the real-world impact of how mid-funnel video investments directly trigger active search behavior to ensure the brand remains the primary choice for consumers.
- The need for precise metrics to validate the effectiveness of creative assets in a sector with long decision-making processes.
Low Top-of-Mind Awareness
Limited Search Demand
Measurement of Brand Impact
Strategy
The Approach
This full-funnel strategy was a collaborative effort between the advertiser Auro Domus, the performance-driven agency Seek and Hit, and Admixer Media as the strategic partner. By transforming initial pilot insights into a comprehensive Demand Gen and Video strategy, the partnership successfully transitioned integrated high-performance creative assets with advanced measurement tools to shift the brand from capturing existing demand to actively generating it.
The setup included:
- Multimedia Integration: Utilizing a sophisticated mix of 15-30 second high-impact videos and lifestyle imagery across YouTube, Gmail, and Discover to build brand trust and allow Google’s AI to optimize creative delivery across the entire user journey.
- Targeted Brand & Search Lift Studies: Precisely measuring the impact of messaging on brand awareness and proactive search intent, providing the data-driven proof needed to validate how mid-funnel investments directly trigger active brand searches.
- Proactive Engagement: Moving higher up the funnel to reach a broader audience during their initial planning phases, allowing the brand to shift from merely competing for existing demand to actively creating it.
Tools & Technologies
Success
The Success
Over a three-month period the campaign successfully transformed brand awareness into measurable search intent:
2.12 million
total incremental lifted audience across the campaign period
+1.88%
absolute Brand Lift in awareness recorded in the final study
€0.06
average cost per lifted user
90%+
certainty of lift across all primary brand metrics
Together with Seek and Hit and Admixer Media, we conducted a Brand Lift study to understand whether our digital campaigns were truly contributing to our growth. The results confirmed that our activities strengthened brand awareness and increased active interest in our services. For us, this was a clear validation that smart and strategic communication and advertising play an important role in maintaining trust and staying relevant in the market.
AuroDomus
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