Driving Efficiency: How Primeserver.kz Reduced CPA by 38%

Brand

Agency

Verticals

IT, Digital & Tech Solutions

Geography

Kazakhstan

Google Ads Product

Search Ads

About Primeserver.kz

Primeserver.kz is a strategic partner in building modern IT infrastructure. The company delivers a full cycle of services, from designing architecture to supplying and configuring server and network solutions. Leveraging international expertise, Primeserver combines new and refurbished equipment in its projects, ensuring high system performance while optimizing the client’s budget.

Challenge

The Challenge

Primeserver.kz faced a decline in traffic quality and an increase in conversion costs, which negatively affected the efficiency and profitability of Google Ads campaigns and hindered their ability to scale.

Key Objectives

Optimizing the funnel and cost per qualified lead.
Scaling reach in a highly specialized and competitive IT environment.
Improving the quality and relevance of advertising creatives.
Conducting a comprehensive GA4 audit and syncing with Google Ads to enable a data-driven approach and ensure proper functioning of AI-based strategies.

Rising Acquisition Costs

Declining Lead Quality

Limited Data-Driven Insights

Strategy

The Approach

To scale results and effectively reduce cost per conversion, the Admixer Media team, in collaboration with IMarketing, conducted a campaign audit and implemented the following strategic actions:

Account Structure Optimization: Campaigns were restructured by separating branded and generic keywords. A “mass cleanup” was performed by excluding irrelevant placements and pausing underperforming keywords and ad groups that were consuming budget. Manual bid adjustments were applied for high-value, competitive queries. This allowed the team to focus resources on acquiring new audiences.
Transition to tCPA: Key marketing goals and priority conversion actions were defined. Budgets were reallocated according to chosen bidding strategies, enabling the system to automatically capture the most relevant traffic and reach target users.
Targeting Expansion: English language settings were added to expand audience reach, which is critical in IT where many specialists use English interfaces and search queries. Geographic settings were refined to improve traffic relevance.
Quality Score Improvement: Ad copy was updated to better match landing pages.
Analytics and Tracking: A comprehensive GA4 audit was conducted, correcting misconfigured conversion events and synchronizing data between Google Analytics and Google Ads. This ensured data transparency and allowed algorithms to learn from “clean” conversions.

Tools & Technologies

Google Analytics 4 Enhanced Conversions Smart Bidding

Success

The Results

Within just one month of implementing the structured optimization approach, Primeserver.kz achieved a significant breakthrough in campaign performance. By refining the funnel and leveraging high-quality data, the agency successfully improved traffic relevance while simultaneously driving down acquisition costs.

The strategic shift to AI-driven bidding and enhanced tracking allowed the brand to capture a dominant market position, outperforming its closest competitors in impression share. These results demonstrate a clear improvement in overall efficiency and sales volume, establishing a scalable and profitable model for the brand’s continued growth in the IT sector.

+41%

Increase in Conversions

-38%

Cost Per Acquisition (CPA)

+20%

Monthly Sales Volume

+19%

Click-Through Rate (CTR)

40%

Impression Share

(vs. 26% Competitor Avg.)

"We would like to thank Admixer Media  for the comprehensive audit and structured analysis of Prime Server’s Google Ads campaigns. Their strong analytical expertise and practical recommendations for optimizing strategies and budgets significantly enhanced campaign performance."

Namet Olzhas,

Director, iMarketing