+376.67%
Increase in conversions
ErgoHide Achieves +376% Conversions and +268% ROAS with Power Pair Strategy
About ErgoHide
ErgoHide is a Slovenian brand offering premium, custom-built ergonomic desks that blend modern design with functionality and personalization.
Challenge
The Challenge
Their goal was to increase online sales while maintaining cost-efficiency and profitability.
The brand faced several challenges:
- Expanding into international markets with limited brand awareness outside Slovenia
- Operating in a high-cost, competitive product category
- Navigating long consumer decision-making cycles for high-ticket items
- Scaling revenue while maintaining a strong return on ad spend (ROAS) in a short time frame
Low Awareness in New Markets
Slow Conversion Speed
Strong ROAS Maintenance
Strategy
The Approach
To expand into new markets and drive high-quality leads, ErgoHide, in collaboration with Admixer Media, implemented a strategy based on Google’s Performance Max and Search campaigns.
The setup included:
- Search Campaigns: Smart bidding with Broad Match, streamlined structure, and “Excellent” Ad Strength. Purchases were set as the primary conversion action.
- Performance Max Campaigns: Full coverage across YouTube, Display, Search, Discover, and Gmail, powered by Enhanced Conversions and Customer Match Lists.
- Audience Signals: Google’s AI was fueled with custom intent keywords, search themes, in-market audiences, interest categories, and website visitors — all contributing to precise targeting and effective scaling.
Tools & Technologies
Success
The Results
The campaigns delivered significant growth in a short period. Encouraged by the results in France, ErgoHide replicated the model in Germany with equally strong performance.
+165.05%
Increase in conversion value
+268.09%
Increase in ROAS
–18.82%
Decrease in average CPC
“By leveraging the PMax & Search Power Pair, enhanced conversions, smart bidding and rich audience signals, we achieved 376.67% increase in conversions, 165.05% increase in conversion value, 268.09% increase in ROAS, and 18.82% decrease in Avg CPC- proving that even high-ticket, premium products can scale quickly with the right strategy.”
Jure Adlesic,
Marketing&Sales
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