13M
impressions
Growing Jasmin Beauty’s brand with Demand Gen campaigns
About Jasmin
Jasmin is Serbia’s leading beauty retailer, specializing in premium cosmetics, fragrances, and skincare. With a vast network of physical stores and a robust e-commerce platform, the company provides a seamless omnichannel shopping experience for beauty enthusiasts across the region.
Challenge
The Challenge
With the support of Admixer Media, the agency SmartWeb set out to build brand awareness and drive engagement for SimiHaze Beauty in the Serbian market.
The campaign aimed to reach high-intent beauty audiences, boost meaningful interactions, and maintain cost-efficiency through the strategic use of YouTube and Demand Gen.
Key objectives:
- Increase brand awareness for SimiHaze Beauty in Serbia
- Engage high-intent beauty audiences with compelling content
- Achieve strong engagement metrics while maintaining cost efficiency
- Establish SimiHaze Beauty as a recognizable brand in the region
Rising Brand Demand
Declining Ad Efficiency
High Competitive Market
Strategy
The Approach
To achieve these goals, SmartWeb, in close collaboration with Admixer Media, implemented a comprehensive strategy leveraging both YouTube and Demand Gen platforms.
The strategy included:
- YouTube Awareness Campaign: Launched multi-format video ads targeting in-market beauty audiences to boost upper-funnel reach.
- Video Views Campaign: Employed Target CPV bidding to ensure cost-efficient engagement and maximize video views.
- Demand Gen Campaign: Utilized in-market and first-party data to refine targeting, employing diverse ad formats and multiple variations to optimize performance.
Tools & Technologies
Success
The Results
By leveraging YouTube and Demand Gen best practices, along with refined audience targeting and optimized video ad formats, the campaign achieved the following:
365.7K
clicks
$0.57
Average CPM
$0.01
Average CPC
271.85
conversions
With Admixer Media’s support and expertise in YouTube and Demand Gen, we achieved impressive results — an average CPM of just $0.57, CPC of $0.01, and over 270 conversions. Their strategic guidance made a real difference in our campaign performance.
Nikola Milanović
Performance Team Lead, SmartWeb
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