53x
direct ROAS with a €20.55 CPA
How Bluesun Hotels & Resorts Achieved a 137x ROAS with Demand Gen
About Bluesun Hotels & Resorts
Bluesun Hotels & Resorts, headquartered in Zagreb, is a Croatian tourism brand managed by Sunce hoteli d.d. that operates 13 beachfront hotels and holiday villages across prime coastal locations.
Challenge
The Challenge
While Bluesun already maintained a strong lower-funnel presence, the primary goal was to scale growth within Croatia’s competitive travel market by strategically expanding into the mid-funnel.
The brand faced several challenges:
- Over-reliance on lower-funnel tactics, missing potential guests in the early inspiration and planning phase.
- Difficulty in showcasing “visual equity” and the aesthetic beauty of the resorts through standard ad formats.
- High seasonal competition and rising costs that threatened ROI and the ability to proactively generate new demand.
Stagnating Mid-Funnel Reach
Limited Visual Engagement
Rising Seasonal Competition
Strategy
The Approach
Building on initial insights from the pilot phases, Bluesun Hotels & Resorts collaborated with Admixer Media to transform pilot learnings into a comprehensive Google Demand Gen rollout. This partnership-driven approach created a high-performance strategy, ensuring the brand remains at the forefront of the competitive travel market.
The setup included:
- Multimedia Integration: The campaign deployed high-impact 15-second videos and lifestyle imagery across YouTube (In-stream and Shorts), Gmail, and the Discover feed.
- AI-Driven Optimization: Leveraged Google’s AI to analyze highest-performing placements in real-time, delivering the best-performing content to the most relevant audiences.
- Proactive Demand Generation: Used behavioral insights to place Black Friday offers in front of high-intent users before they even began their search.
Tools & Technologies
Success
The Results
The month-long Black Friday initiative successfully unlocked new traveler segments by proactively generating demand and amplifying brand influence across the digital ecosystem:
137x
ecosystem ROAS with a €7.36 CPA
(platform comparable metric)
Nearly 3x
uplift in platform-attributed conversions
(Demand Gen assisted with a massive amount of VTC that would otherwise be missed.)
“With the support of the Admixer Media team, we expanded into the mid-funnel and generated new demand through Demand Gen campaigns. The results proved that this format has a powerful impact on both direct sales and overall performance.”
Bluesun Hotels & Resorts
Ready to Transform Your Digital Marketing?
Let’s create your success story with data-driven strategies that deliver measurable results.
Explore Similar Cases
Discover more success stories with similar challenges and solutions
