28,000
clicks
How SmartWeb drove high-quality leads with Google Performance Max
About Jaram
Jaram Resort is a premium mountain complex under construction in Kopaonik and is set to open in 2026. Located just 1.5 km from the center, it will offer ski-in/ski-out access, an indoor promenade with shops and restaurants, and a wide range of modern amenities. The project is specifically designed for year-round comfort and convenience.
Challenge
The Challenge
With support from Admixer Media, SmartWeb set out to generate high-quality leads for apartment sales at the resort. The agency focused on engaging future owners and investors ahead of the official launch.
Key objectives:
-
Drive qualified apartment leads for a premium real estate project.
-
Generate form fills and phone inquiries that translate into actual sales.
-
Deliver scalable, measurable campaign performance within a competitive market.
Premium Lead Generation
Scalable Performance
High Market Competition
Strategy
The Approach
To reach high-intent users, SmartWeb, in close collaboration with Admixer Media, activated a bottom-funnel strategy using Google Performance Max with advanced tracking and CRM integration.
The strategy included:
- Launching a Performance Max campaign optimized for lead generation
- Defining “submitted inquiry” as the primary conversion and tracking call button clicks as a secondary
- Integrating Enhanced Conversions and HubSpot CRM for better attribution and conversion accuracy
- Connecting essential tools: Google Analytics, Search Console, and YouTube
- Using Search campaigns to build audiences with strong purchase intent
Tools & Technologies
Success
The Results
By following Google Ads best practices and enhancing measurement with CRM integration, the campaign delivered a strong Q4 performance
427
qualified lead forms submitted
1.37%
conversion rate
€7.34
cost per lead
“By leveraging Performance Max campaign with best practices implementation, supported with the Search campaign, Enhanced Conversions setup, and the CRM integration with Google Ads, we have achieved great success in Q4 with 28K Clicks, 427 lead forms, and a 1.37% conversion rate.”
Nikola Milanović
Performance Team Lead, SmartWeb
Ready to Transform Your Digital Marketing?
Let’s create your success story with data-driven strategies that deliver measurable results.
Explore Similar Cases
Discover more success stories with similar challenges and solutions
ErgoHide
ErgoHide Achieves +376% Conversions and +268% ROAS with Power Pair Strategy
View Case Study
