Maneks Plus: Driving an 18% Conversion Lift

Brand

Verticals

E-commerce & Retail

Geography

Slovenia

Google Ads Product

Demand Gen

About Maneks Plus

Maneks Plus d.o.o. specializes in e-commerce and web solutions across Slovenia and 13 other international markets. The company is dedicated to delivering a premium shopping experience by introducing innovative products that enhance daily life and foster connections. In addition to market expansion, Maneks Plus takes pride in developing its own line of products, locally manufactured in Slovenia.

Challenge

After successful lower-funnel campaigns, the brand aimed to unlock new growth by reaching broader audiences and improving overall ad efficiency.

The key challenges:

Acquire new customers beyond existing demand
Improve the profitability of ad investments
Reduce over-reliance on lower-funnel campaigns

Rising Acquisition Pressure

Declining Funnel Efficiency

Stagnating Profitability Metrics

Strategy

The Approach

To meet these goals, Maneks Plus launched Google Demand Gen campaigns across all markets, applying industry best practices and leveraging available tools and strategies.

Multi-format creatives (images, videos, carousels)
Google in-market audiences, remarketing, and lookalikes
Conversion-focused bidding strategies
AI-powered asset optimization

Tools & Technologies

Data-Driven Attribution

Success

The Results

By shifting to Demand Gen, the brand successfully expanded its reach beyond existing search demand while maintaining high conversion efficiency. This strategic move allowed Maneks Plus to diversify its traffic sources and drive consistent growth in both sales and revenue across multiple international markets.

The results confirm that a balanced full-funnel approach can effectively scale a brand’s presence without compromising overall profitability.

+18%

Conversions

+16%

Revenue

+21%

Media Investment

“By using Demand Gen campaigns, we have achieved 18% more conversions and increased the revenue by 16%. This type of campaign has potential in all markets, not just one. However, the success of the campaign depends on finding product-market fit.”

Maneks plus d.o.o.