Scaling App Growth with a 93% Reduction in CPA

Brand

Verticals

E-commerce & Retail

Geography

Kazakhstan

Google Ads Product

Performance Max

About Technodom

Technodom is a leading electronics and home appliances retailer in Kazakhstan, with 63 branches across 28 cities. The company offers products from over 700 global brands, providing customers with a wide selection and high level of service.

Challenge

The Challenge

Before optimization, Technodom’s ad campaigns focused solely on driving app installs and did not use a ROAS (Return on Ad Spend) strategy.

This limited the potential for automated bidding and optimization, resulting in suboptimal performance and higher acquisition costs.

Key objectives:

Reduce in-app conversion cost
Improve campaign efficiency
Increase conversion rate
Lower total ad spend without compromising performance

High Acquisition Costs

Suboptimal App Performance

Limited Bidding Strategy

Strategy

The Approach

To address these challenges and improve overall performance, Admixer Media conducted a comprehensive audit of Technodom’s ad account and recommended several strategic changes:

Audience Building: Created remarketing audiences based on users who abandoned purchases.
Remarketing Campaigns: Launched targeted campaigns to re-engage potential customers.
Placement Optimization: Adjusted placement settings in Performance Max and App campaigns to focus on higher-performing inventory.
Traffic Quality Control: Blacklisted low-quality traffic sources to reduce waste.
GA4 Integration: Verified syncing of GA4 audiences with Google Ads, including user ID–based events to meet minimum audience size for remarketing.

Tools & Technologies

Google Analytics 4 Smart Bidding Audience Signals & Expansion

Success

The Results

After implementing these optimizations, Technodom achieved significant improvements in Q1 2025 compared to Q4 2024. These results demonstrated a strong boost in acquisition efficiency and campaign performance, proving the effectiveness of a value-based bidding strategy.

+16.2%

Conversion Rate

–93.1%

Cost Per In-App Conversion

–18.3%

Total Ad Spend

“I’d like to sincerely thank the Admixer Media team for your creativity, professionalism, and commitment. Your support over the past six months has been instrumental in achieving our digital goals and strengthening our online presence. From strategy to execution and ongoing optimization, we’ve seen impressive results: lower in-app conversion costs, a higher conversion rate, and reduced ad spend. We truly value this partnership and look forward to continued success together. Thank you!”

Ainur Abdrakhman,

Lead Digital Advertising Specialist